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Vintage treasures Rayne

vintage bag Rayne.

One of the key pleasures in vintage clothes is the moment when you find that treasured item. It may have been once loved, neglected or never out of its wrapper but it’s just right for you now. Usually a bargain adds an extra frisson but at the very least it shouldn’t be overpriced. This discovery could be after 10 empty-handed visits to the same thrift store but therein lies the pleasure, it’s not something that you or anyone else can simply pick from the shelf on demand. Last weekend I had that moment in Salisbury whilst meeting up with one of my best friends (a vintage fan too but on that occasion she had her moment with a bookshelf-quaking pile of second-hand cookery books!)

I uncovered from the window a luscious magenta bag which I thought would make the perfect Christmas pressie for one of my friends. She would be drawn to the shade and, whilst she’s not an everyday vintage wearer, she would still appreciate its 1960s sensibility without it being too ‘period’, way-out or worn (or ‘characterful’ as I’d say).

So it was a vintage treasure. But it was doubly so as I found out it was made by Rayne, the famous shoe company, which I’d spotted earlier in the year at an exhibition about British glamour.

Rayne in the label of the vintage bag.
H & M Rayne was the British monarchy’s shoemaker being granted a Royal warrant by Queen Mary in the 1930s and famously, designing Queen Elizabeth II’s wedding shoes. The royal connections don’t impress on their own but these shoes were hand-made involving 136 processes by a skilled workforce. Watch this video to see behind-the-scenes of royal wedding shoes:

In the 1950s Rayne, fronted by Edward Rayne, was one of the most glamorous shoe brands with collaborations with top couturiers such as Hardy Amies and Norman Hartnell and the famous British pottery firm, Wedgwood. At this time, the appropriate accessories were key to the look with Rayne offering matching handbags and shoes in a range of colours to maintain order in the post-war consumer’s outfit. It wasn’t just royalty they’d charmed with their shoes, film star clients included Marlene Dietrich and Tallulah Bankhead as well as Vivian Leigh and Elizabeth Taylor in their roles as ‘Cleopatra’.

With the rise of youth culture in the 1960s, Rayne extended the brand with ‘Miss Rayne’ to attract a younger crowd pulling on the design talents of Mary Quant, for instance, who created Shirley Temple ankle straps and stiletto heels for them. Another icon of sixties’ pop culture, Emma Peel from The Avengers (played by Diana Rigg) sported Rayne boots, surely a sign of a shoe-maker that was in touch with the times.

However, the Rayne family business did not always mix in such high circles. It was founded in 1885 by Henry and Mary Rayne as a leading theatrical supplier. An Irish immigrant, he changed his surname from Ryan to avoid anti-Irish prejudice.  With flapper fever in the 1920s, women who could afford it wanted the latest styles as worn by their favourite movie stars. To cater for this demand, their son Major Rayne opened a shop in Bond Street to extend the market for their exclusive lines. As an early example of celebrity endorsement, actress Lillie Langtry modelled for this family business. Henry and Mary Rayne’s grandson, Edward Rayne, continued to be a fashion leader and headed up the British Fashion Council in the late 1980s to promote home-grown talent overseas.

I love that this bag holds unknown memories that my friend can imagine and augment with her own, that the person sitting next to her on the bus won’t have this bag and that we can chart British cultural history through a fashion brand from the immigrant experience to the rise of celebrity endorsement.

What vintage clothes treasures have you come across recently? Do you shop in vintage stores for Christmas presents?

Rayne Shoes Logo

And now I just have to be strong and make sure that this bag makes it into my friend’s hands for Christmas…

Vintage bag by Rayne

Fancy finding out more about Rayne?

Visit Rayne’s website, check out Sheep and Chick where Miss Rayne reveals lots of vintage pieces and the showcase at Ballgowns: 50 years of British Glamour.

If you do happen to find yourself in Salisbury in the UK, seek out Foxtrot Vintage for the potential treasures inside!

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One Comment Post a comment
  1. Ewa #

    Hi,
    Once I was in a second hand, I found realy great bag with super small floral print. I have never seen such bag before. It’s unusually shaped, in a kind of a triangle. Inside it has a gold inscription “RAYNE”.
    I wanted to send you some photos of it, but I can’t find an e-mail address. If you’re interested, send me an e-mail 🙂

    August 5, 2014

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